Mobile Money and Mobile Agriculture are converging – How can operators leverage this opportunity?

First Access featured by GSMA’s Mobile for Development initiative:

“Traditionally risk-averse banks that have battled for decades with designing products for farmers are turning to mobile service providers to help them expand their customer base in rural areas. One of the biggest challenges faced by financial institutions targeting rural customers is that the majority of farmers have no real credit history. Today, innovative offerings such as the First Access alternative credit scoring system that uses anonymous mobile subscriber records to develop credit scores, are helping to reduce these challenges. MNOs benefit by being able to monetize their subscriber data (in a responsible way via a third party), financial institutions now have a better understanding of these rural customers, and farmers are able to unlock the finance they really need.