In many cases when people are addressing a social issue through commercial platforms, they are looking to be even more disruptive than a purely commercial enterprise. You actually need even more rigor in your thinking. Just because you are trying to do something good doesn’t mean that the world will change the rules for you.
— Michael Chu, a Senior Lecturer in the Initiative on Social Enterprise at Harvard Business School, in an article by Linda Rottenberg and Rhett Morris, member of the First Access Board of Advisors, in the Harvard Business Review